After we saw the rabbits, how could we say no.
We loved this project, and created a really engaging web experience, as well as a powerful tool for the team at fatfluffs to use. We setup a rabbit rehoming directory with RSS feeds for rabbit lovers to subscribe to, and an application process to help the adoption process. The response has been great, and loads of rabbits have been rehomed through the site.
We also created the viral giving concept of the 'buy a carrot' feature, which has helped fund the rabbit home.
A great project, seeing is beliving, but be warned - the site is so powerful, you may end up adopting a bunny!
http://www.fatfluffs.com